Archive for June, 2009


Posted by JimBenson On June - 14 - 2009


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While writing this book, we’ve engaged in some awesome conversations with business owners, managers, social media aficionados, and thought leaders who have enlightened us. While many of their stories are included in the book, there’s still so much more for us to explore and share.

We will continue to discuss the principles with interesting people, hearing their stories and sharing their insight.  The first “Karmaversation” has been scheduled for mid-August. We’ll be putting it on the site soon after, so stay tuned!

Creating 10 Principles of Social Media for Business

Posted by JimBenson On June - 14 - 2009

At the beginning of November 2008, I scoured the web, and posted what I considered to be The 64 Top Social Media Principles.  64 seemed somewhat unwieldy.  So I spent a month scaling down that list to a more manageable number.

I then presented the 10 Principles of Social Media for Business, each in its own post.  Just exploring the high-level view them and focused my thoughts.

My social media principles attempt to boil down lessons that social media embody.  These can then be applied in a technology neutral way to the rest of our lives – both personally and profesionally.

These principles help us communicate and relate better. With these principles we can establish networks and understand our place within them.  These principles give coherence to the creation and exchange of value.  They help us build better communities and working relationships.

However, these are merely principles. As human beings, managers, and friends we need to interpret and apply them.

JimBenson_04 Jul. 11 15.21

10 Principles of Social Media for Business:

1. Associations Have Inherent Value - Knowing more people expands opportunity and conversation
2. Information Wants to be Free - Free society runs on free information. Information hoarding is the enemy of discourse and growth.
3. Economies Have Currencies - All economies trade on specialized currencies. 
4. Decentralization is Freedom
- Decentralized power structures spur creativity, growth, and innovation.
5. Rules Beget Rules - The more rules you have, the more rules you make.
6. Karma is Real - You give more, you get more.
7. Context is Fluid - How you view an object today will be different tomorrow.  Don’t destroy tomorrow’s value.
8. Immediacy in all Things - Strike while the iron is hot.  Eat when the food is fresh.
9. Communication is Blood - Communication is the river upon which information flows.
10. Findability is Power - Unfindable information or people are irrelevant.

Noteprinciples are not rules, not laws, not edicts.  A principle is a philosophical underpinning.  You use them to guide how you build or shape a culture.

Karma is Real

Posted by JimBenson On June - 14 - 2009

Sputnik was a karmic surprise

From Martha Stewart to Sputnik, human beings have spent a lot of time and energy building up and tearing down our own good will.  The principle Karma is Real reminds us that when we act, our actions are noticed and either rewarded or condemned by our friends, family members, co-workers, and society.  Can we build management systems that take karma into account?  Is it possible for groups to self-govern based on thoughtful participation?


Watch this space for video and audio conversations about the Instant Karma principles!


Instant Karma

About Me

My career path has taken me through government agencies, Fortune 10 corporations, and start-ups. Through them all my passion remained consistent - applying new technologies to work groups - in each case asking how we can leverage them to collaborate and cooperate more effectively. I love ideas, creation, and building opportunities. I love working with teams who are passionate about the future. I love pushing the boundaries. I love inclusion. My goal with all technologies is to increase beneficial contact between people and reduce the bureaucratic noise which so often tends to increase costs and destroy creativity.



    Purple Rain, 2009"Economies Have Currencies"Hierarchy