Instant Karma » Context is Fluid http://instantkarma10.com Fri, 23 Oct 2009 13:25:02 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Context is Fluid http://instantkarma10.com/context-is-fluid/ http://instantkarma10.com/context-is-fluid/#comments Thu, 23 Jul 2009 17:54:28 +0000 JimBenson http://instantkarma10.com/?p=162 Context is Fluid Context is central to how we understand our lives. Social, political, geographic, cultural, artistic, business, … ever way we relate has its own contexts and those contexts are interwoven.

Context is never as simple as we make it out to be.

It moves, it shifts, it changes shape.

Why, then, do we think that products or services we create will be used in a few limited contexts? Why does business use rigid business plans, use cases, and typical customers? Your customers will more often tell you how they use their product.  And their answers may surprise you, but to them the uses are perfectly in context.

Photo by Tonianne

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