People in your organization can’t find others with immediately needed information? That is waste. If they can’t find the information or the resource they need, that too is waste.

Simply saving information in large databases isn’t enough.  Depending on context, people relate to different types of information differently. Knowledge management systems are only as good as their flexibility. Will they let you find the information in a wide array of contexts?

The closer you get to it, findability becomes a more daunting mandate.

Social systems and social search help this by specifically not trying to immediately make sense of or categorize information. Social networks can take a question written in context and translate to other contexts quickly. Your company’s ability to have internal findability directly relates to the strength of its social networks.

Amazing photo by Clavon Clavito

Context is never as simple as we make it out to be.

It moves, it shifts, it changes shape.

Why, then, do we think that products or services we create will be used in a few limited contexts? Why does business use rigid business plans, use cases, and typical customers? Your customers will more often tell you how they use their product.  And their answers may surprise you, but to them the uses are perfectly in context.

Photo by Tonianne

Life is filled with exceptions. Therefore, when people are presented with a new rule, they quickly spout all the ways in which that rule doesn’t make sense to them. We immediately see the exceptions.

This leads people to discount the need for strict rules. When confronted with a strict rule, people ask two questions: (1) How long do I have to do this? and (2) How can I avoid doing this?

When we are building a corporate culture, an on-line community, or setting up any group of people, we need to understand the positive and negative roles that rules play.

Photo of Spiral Stairwell at the Vatican by Christopher Chan

Quality decisions often result from having the information with which to make them. If the information is accessible, the ability to make decisions is then dispersed throughout the organization. More decision makers means faster decision making. Faster decisions means faster value creation, which ultimately boils down to increased effectiveness and a higher profit margin for the organization.

Photo by Steve Jurvetson

Outside the organization, information bloodstreams between your company and your clients, your prospective clients, and your peers feed those relationships as well. Increasingly, people are understanding this relationship and are becoming less and less tolerant of interruptions in the flow of information.

Is your company allowing for healthy and ubiquitous information flow? Or have you placed a tourniquet around vital arteries?

Photo by PhOtOnQuAnTiQuE

Is your company actively delaying action on the parts of your best workers?  If they have a goal, is policy or poor record keeping standing in their way? Each of these delays is waste.  Each of these delays compounds those before them.

The healthy and innovative organization understands the balance between the immediate need for information and the legitimate legal, ethical, and political needs for slowing some information. It does not allow the real need for information protection to become an excuse for sluggishness.

Photo by Zoonabar

Inside your organization, employees need instant access to all the institutional knowledge their coworkers have created. They need instant access to the knowledge available on the Internet. They need instant access to information generated by social tools like blogs and Twitter. And if you want to demonstrate your commitment to quality and excellence, your customers and potential customers need instant access to information about your products.

Information wants to be free. It needs to circulate for you to reap its rewards.

Photo by Ampamuka

Economies Have Currencies

Groups form to achieve a common goal – to affect change, to create something. It might be a car, it might be a report, it might simply be creating a good time. In order to create, people provide input. As input occurs, the members of the group build “social capital” – the currency of a social relationship.

Business is social at heart.  It therefore finds itself in a dizzying set of social economies, trading in different types of social capital, managing these economies. A successful business must develop an appreciation of what groups value, how to best facilitate value creation, and how to broadcast that value.

Photo by Tonianne

To compensate for this, we turned to institutions for information, recommendations, and inspiration. Newspapers, magazines, broadcast television, and books were the primary channels for vital information. Leveraging directories, compilations, and slowly culled advice from immediate and credible contacts was how work was conducted. Old-boy networks and cronyism naturally developed from this low-bandwidth, social structure.

Today, through social media, we can easily keep tabs on the actions of an unprecedented number of people.  In both our personal and professional lives, we now have access to thousands of people in our network.

Increasingly, our social networks are comprised of networks of weak ties; networks of thousands to which you can present a need and have a very small percentage of people reply to provide a great deal of value.

For business, networks mean rapid solutions to problems, rapid access to markets, quickly discoverable resources, better human resources, improved outsourcing, and reductions in cost and waste.  Understanding the inherent value of associations and rewarding them is a primary step in becoming a 21st century business.

Photo by oddsock

While writing this book, we’ve engaged in some awesome conversations with business owners, managers, social media aficionados, and thought leaders who have enlightened us. While many of their stories are included in the book, there’s still so much more for us to explore and share.

We will continue to discuss the principles with interesting people, hearing their stories and sharing their insight.  The first “Karmaversation” has been scheduled for mid-August. We’ll be putting it on the site soon after, so stay tuned!