Context is never as simple as we make it out to be.
It moves, it shifts, it changes shape.
Why, then, do we think that products or services we create will be used in a few limited contexts? Why does business use rigid business plans, use cases, and typical customers? Your customers will more often tell you how they use their product. And their answers may surprise you, but to them the uses are perfectly in context.
Photo by Tonianne