Groups form to achieve a common goal – to affect change, to create something. It might be a car, it might be a report, it might simply be creating a good time. In order to create, people provide input. As input occurs, the members of the group build “social capital” – the currency of a social relationship.
Business is social at heart. It therefore finds itself in a dizzying set of social economies, trading in different types of social capital, managing these economies. A successful business must develop an appreciation of what groups value, how to best facilitate value creation, and how to broadcast that value.
Photo by Tonianne