Information is the lifeblood of business. As it relates to information, “free” is not synonymous with valueless. Free here means unrestricted movement. Information wants to move around your company. It wants to educate your staff, your customers, and your potential customers. It wants to be shared to generate more value. The more information you share, the more you increase your mind share … which directly leads to marketshare.
Inside your organization, employees need instant access to all the institutional knowledge their coworkers have created. They need instant access to the knowledge available on the Internet. They need instant access to information generated by social tools like blogs and Twitter. And if you want to demonstrate your commitment to quality and excellence, your customers and potential customers need instant access to information about your products.
Information wants to be free. It needs to circulate for you to reap its rewards.
Photo by Ampamuka