Each chapter in this book is the culmination of years of work – thinking, reading, discussing and debating. If you are interested in delving deeper into these principles, there’s so much more to explore. Here’s a short list of books and other resources we found particularly useful (under construction):
1. Associations Have Inherent Value - Knowing more people expands opportunity and conversation.
- The Wealth of Networks – Yochai Benckler
- Smart Mobs – Howard Rheingold
- Here Comes Everybody: The Power of Organizing Without Organization – Clay Shirky
2. Information Wants to be Free - Free society runs on free information. Information hoarding is the enemy of discourse and growth.
- The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - John Battelle
- In Good Company: How Social Capital Makes Organizations Work – Don Cohen and Laurence Prusak
- Working Knowledge: How Organizations Manage What They Know - Thomas H. Davenport and Laurence Prusak
3. Economies Have Currencies - All economies trade on specialized currencies.
4. Decentralization is freedom - Decentralized power structures spur creativity, growth, and innovation.
- The Future of Management – Gary Hamel
5. Rules Beget Rules - The more rules you have, the more rules you make.
6. Karma is Real - You give more, you get more.
- The Great Influenza: The Story of the Greatest Pandemic in History – John M. Barry
- A New Brand World. 8 Principles for Achieving Brand Leadership in the 21st Century - Scott Bedbury
- First, Break All the Rules: What the World’s Greatest Managers Do Differently – Marcus Buckingham and Curt Coffman
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers – Robert Scoble and Shel Israel
- Wikinomics: How Mass Collaboration Changes Everything – Don Tapscott and Anthony D. Williams
7. Context is Fluid - How you view an object today will be different tomorrow. Don’t destroy tomorrow’s value.
- The Curious Incident of the Dog in the Night-Time - Mark Haddon
- Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath and Dan Heath
8. Immediacy in all Things - Strike while the iron is hot. Eat when the food is fresh.
9. Communication is Blood - Communication is the river upon which information flows.
10. Findability is Power - Unfindable information or people are irrelevant.